Achieving Marketing Success During Construction

As Corporate Director of Marketing for Vantage Point Retirement, a big part of Kate Sammler’s focus is on promoting the company’s senior living communities as they’re being developed.

“Having the project updates and the marketing support that Horst has been able to offer is something that a lot of general contractors that support senior living don’t offer,” Kate shares. “When we open communities we strive to have 20 people committed in Independent living and 20 people in Assisted Living, and we’re already at 50,” shares Kate, weeks before the new community opened.